Concept development is my favorite part of the creative process. My goal is to create thoughtful, engaging work that stands out in a crowded and constantly evolving marketing landscape—transforming complex ideas into clear, compelling visual stories that connect with audiences.

From websites and apps to interactive experiences and digital campaigns, I approach digital design with a focus on clarity, creativity, and user engagement. I collaborate with teams to develop solutions that balance strategic goals with meaningful experiences.

I collaborate with external production teams, illustrators, and creative partners to develop compelling video experiences from concept to completion. By combining strategic thinking, visual storytelling, and strong creative direction, I help transform ideas into engaging content that captures attention and communicates complex stories.

Curating a collection of work that has been leveraged in multi-channel campaigns. Work includes Got Milk public education program national print campaigns and pop-up retail shops for P&G where guests experienced P&G’s top beauty brands via free makeovers.

I developed visual identities and branded experiences for signature Pratt Institute events, including the Pratt Fashion Show, Pratt Show, and the university’s 125th Anniversary celebration. Through strategic design, environmental graphics, and integrated communications, I created experiences that celebrated creativity, showcased emerging talent, and honored Pratt’s legacy in art and design.

As Creative Director of Prattfolio, Pratt Institute’s alumni magazine, I guided the creative vision and design direction for a publication that celebrates the school’s creative community and legacy. Working with contributors including Pratt alumni and Arem Duplessis, former Creative Director of The New York Times Magazine, I developed a visual approach that brought the institution’s stories to life. The 125th Anniversary issue received recognition from PRINT Magazine and CoverJunkie.